What Apple Needs to do to "Win" at Content

(Please, Not a 'Planet of the Apps' Reboot)

Greetings, Programs!

When you think of Apple, you think of... content. Right?

That's what Apple wants you to think, eventually. They realize that compelling (original) productions will increase device usage, and exclusives to their ecosystem only bolster overarching device value to owners. The problem isn't that Apple doesn't have a world-class distribut…

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